Redefining Fashion Through Activism and Collaboration
In an era of mass production and overconsumption, Orsola de Castro stands out as a powerful voice for sustainable and ethical practices across various industries. As an activist, she challenges mainstream fashion practices, advocating for a fairer, greener, and more collaborative industry.
A Vision for Change
Orsola de Castro is known as the co-founder of Fashion Revolution, a global activism movement born in response to the tragic Rana Plaza disaster in 2013, where over 1,100 garment workers lost their lives due to unsafe working conditions. This movement now works on transparency, sustainability, and accountability in the fashion industry through collective action.
For Orsola, collaboration is key. She rejects the idea of singularity and strong hierarchies, seeing them as barriers to progress. In her view, industries—including fashion—must embrace more inclusive and cooperative structures to drive real, long-lasting transformation.
Rethinking Fashion vs. Product
A core part of Orsola’s philosophy is distinguishing between fashion and mere products. She argues that the mainstream fashion industry lacks originality. To break away from this “sameness,” she encourages brands to adopt unique, purpose-driven strategies that prioritize creativity, quality, and ethical values.
However, change cannot happen in isolation. Orsola emphasizes the need for strong networks, collectives, and movement groups—only by working together can alternative, sustainable approaches gain enough momentum to challenge the industry’s status quo.
The Power of Reuse: A Solution to Overproduction
Orsola passionately advocates for reusing and repairing clothing as a revolutionary act against wastefulness.
In her book, "Loved Clothes Last," she explores the idea of extending the lifespan of garments through repair, upcycling, and mindful consumption. She argues that caring for our clothes is not just about sustainability but about shifting our mindset towards valuing what we already own.
Information as a Tool for Change
Beyond sustainable practices, Orsola stresses the importance of accurate information. Misinformation and greenwashing often mislead consumers. By educating the public and holding brands accountable, she believes we can drive a more informed, conscious consumer movement.
A Collective Future
For Orsola de Castro, success is found in unity—not just within fashion, but across different communities striving for diverse goals. She believes that true progress happens when people come together, support one another, and challenge the systems that no longer serve us.
